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The Mission: -
The Whoops! Child Safety Project delivers unique, tailormade training packages to health professionals, parents, carers and children. Our hard-hitting, visual materials and techniques ensure maximum impact on injury prevention. We work in partnership to share knowledge, resources and expertise to build capacity and cascade messages throughout the entire community.
The Need: -
Every year in the UK, the equivalent of two primary schools full of children will die as a result of an accident. Many, many more children are injured, disabled or scarred as a result of these accidents.
Our Aims: -
- To raise awareness of the dangers
- To promote behavioural change
- To reduce the impact of injury by immediate First Aid care
- To improve the environment, both in the home and outdoors
Our Approach: -
- Innovative
- Visual
- High Impact
- Interactive
- Hard Hitting
Where We Do It: -
- Schools
- Community
- Professionals
- Businesses & Organisations
We are unique in our approach to reducing preventable injury by being the only training organisation of its kind in the UK. We offer ground breaking safety initiatives and use hard-hitting visual resources to back up our safety messages, working in partnership with various regional and national organisations to actively promote unintentional injury awareness and the necessary skills to reduce such injury.
Dealing with childhood accidents costs the country millions of pounds every year but the emotional cost to families is enormous and the sad fact about childhood accidental deaths is that most accidents can be prevented.

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